WhatsApp display name: approval and statuses

The display name is what your contacts see as the sender on WhatsApp — for example "Don Luis Bakery" instead of a phone number. Meta reviews that name before it becomes visible across every conversation.

How approval works

When you connect or change the name of a WhatsApp Cloud API number, Meta puts it under review. That review status (name_status) syncs automatically into Omnifox every few minutes, alongside the number's quality rating and messaging tier.

Where to check it

Under Channels, open the WhatsApp channel and check the profile/health tab: it shows the verified name and its current status.

Example

A company connects its number and requests the name "Andean Shoes". While Meta reviews it, customers may still see the phone number as the sender; once approved, "Andean Shoes" starts showing on every new and existing conversation.

Tips

• Use your business's real, recognizable name — generic names, excessive emojis, or names that don't match your actual brand are more likely to be rejected by Meta.
• Review can take anywhere from minutes to a couple of days.

Troubleshooting

If the name gets rejected, check that it matches your legal or recognizable business name and resubmit it from Meta's WhatsApp Manager; if you're unsure how to retry, contact Omnifox support.