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Send interactive buttons and lists from the composer

Build messages with quick-reply buttons or option lists so the customer can choose with a single tap.

Jul 11, 2026

WhatsApp's interactive message lets you offer the customer choices they can tap instead of typing free text. There are two formats: Reply Buttons (up to 3 buttons) and List Message (a dropdown list with sections).

Requirements

  • Only available on WhatsApp channels with the feature enabled on your plan.
  • The 24-hour window must be open.

Limits per format

  • Body: 1 to 1024 characters (required).
  • Header and footer: optional, up to 60 characters each.
  • Reply Buttons: 1 to 3 buttons, each title up to 20 characters, all distinct from each other.
  • List Message: up to 10 sections, up to 10 rows total across all sections, each row with a title (up to 24 characters, unique across the whole message) and an optional description (up to 72 characters). The button text that opens the list (CTA) is also configurable.

Steps

  1. In the composer, open the WhatsApp Interactive Message button.
  2. Choose the Reply Buttons or List Message tab.
  3. Fill in the message body and, if you want, header and footer.
  4. Add the buttons or sections/rows depending on the chosen format.
  5. Check the WhatsApp-style preview on the right side of the modal.
  6. Click Send.

Example

A restaurant wants the customer to pick an order type. It uses Reply Buttons with the body "How would you like your order?" and three buttons: "Delivery", "Pickup", "Dine in". The customer taps one and that choice comes back as a reply in the chat.

Troubleshooting

If the system flags a duplicate-title error, check that no button or row shares the same text as another — WhatsApp requires unique names across the whole message.

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