🇪🇸 Español 🇬🇧 English 🇧🇷 Português
Omnifox Omnifox
Sign up

Trigger: Template rejected

Get notified instantly when Meta rejects or disables a WhatsApp template, and automate your team's response.

Jul 11, 2026

The Template rejected trigger (whatsapp.template_rejected) starts a workflow when Meta rejects a new template you submitted for review, or when it disables a template that was previously approved. Both cases — rejection (REJECTED) and disabling (DISABLED) — fire this same event, since in practice they mean the same thing: the template can no longer be used to send messages.

When to use it

  • To immediately alert whoever manages templates (Marketing, Support) that the content needs fixing and resubmitting for review.
  • To automatically pause campaign workflows that depend on that template, avoiding repeated send failures.
  • To keep a historical log of rejections and spot patterns (for example, templates rejected for a specific type of promotional content).

Available variables

Variable Description
$template.id Template ID in Meta
$template.name Template name
$template.language Template language
$template.category Category (MARKETING, UTILITY, AUTHENTICATION)
$template.rejection_reason Rejection reason reported by Meta

The trigger supports filtering by specific channel and by template category, useful if you manage several WhatsApp numbers or only want to react to Marketing templates, for example.

How to set it up

  1. From the main menu, go to Workflows and create a New workflow.
  2. Select Template rejected as the trigger.
  3. (Optional) Add a channel or category filter depending on what you want to cover.
  4. Add actions: notify by email or internal message, create an item on a task board, or send the data to an external integration.
  5. Turn the workflow on.

Example

A workflow named "Template rejection" uses the Template rejected trigger, filtered by category MARKETING, that runs the Create board item action on the Marketing board with the title: "Review template {{$template.name}} — rejected: {{$template.rejection_reason}}".

Tips

  • Before resubmitting a rejected template, review Meta's content policies for WhatsApp templates; many rejections happen because of promotional text disguised as a utility message, or variables with no sample context.
  • You can edit and resubmit the template from Templates in the channel's settings.

Troubleshooting

If you expect the trigger to fire and it doesn't, check that the workflow is active and that no channel or category filter is excluding the actual event. Keep in mind that DISABLED also fires this same trigger, so a template that was working fine can land here if Meta disables it after having approved it.

Was this helpful?

Related articles